India, being a large and growing economy, still finds it challenging to spread financial literacy across demography, as an enormous share of population still resides in rural areas. To take the Financial Literacy drive ahead, India Post Payments Bank (IPPB), in collaboration with Investor Education and Protection Fund Authority (IEPFA) under the aegis of Ministry of Corporate Affairs (MCA), during November 2022 launched the initiative called ‘Niveshak Didi’. It seeks to promote Financial Literacy through the “By the women, for the women” concept. Overview of the programme ‘Niveshak Didi’ initiative is based on the ideology of women for women as rural area women feel more comfortable to share their queries with a female itself. As part of the initiative, camps are held at Anganwadis, Self-Help Groups (SHGs), panchayat halls and women-only gatherings with the help of SHGs and Mahila Mandals. Niveshak Didis also visit homes and neighbourhoods, bringing financial education to their doorsteps, especially in areas where mobility is restricted. During the Phase I of the programme, 1110 camps were conducted reaching over 68738 beneficiaries across India. Niveshak Didi Phase II has been launched on 7th April, 2025 for expanding the reach and outcome of this initiative at PAN India Level. Niveshak Didi Phase-II, envisages 4000 financial literacy camps on responsible investing, fraud prevention and digital banking targeting rural and semi urban population including women across the country. Around 40,000 women postal workers will be trained as community financial educators. This initiative leverages postal workers’ widespread rural presence to deliver financial education at the grassroots level.